Behind the Scenes: Working with Clients

January 27, 2017

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I'm  Rachel!

As a mama, wife, and blogger I lead conversations around the ups and downs of life, from practical tips to relatable stories that'll leave you thinking, "hey, I've been there too!"


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When people asked me when I was a little girl what I wanted to be when I grew up, I had three answers: 1. A barbie 2. a firefighter and 3. an artist. 

The journey becoming a Barbie came to a quick end when I realized it wasn’t an option. I highly respect firefighters but realized that that wasn’t a calling I felt like I had. But, the artist…oh the artist stuck around. I thrived in art class throughout school, really loved it but never fully committed to the idea of it. In college, to make a little money on the side, I painted acrylics for friends and started a small business painting watercolors of houses. I loved it, but the monotony of painting houses and the vulnerability of paint canvases for clients didn’t seem to be right with me. I was frustrated. I loved art behind a camera lens, with a pen in my hand going across paper, paint brush with paint at the tip but I wanted to know how to combine them all into one. 

Slowly but surely I came to realize, though a class I took at Clemson University (go tigers) that I really loved graphic design and a lot of people in this world could use some help with it. I mean, just look at some of the billboards people are paying money for…yikes. 

I announced though social media + my blog that I was accepting inquiries from clients that would want my help, two cents and assistance throughout their graphic design journey and the response was tremendous. 

This is a little of what working with the clients has started to look like and how I combine all of what I love (paint, colors, typography, photography) all into one


I’m starting to dwindle down my clients and who I’m going to take. It’s not a personal thing but I fully believe that there is an artist out there for everyone and not everyone out there is for me. I want the dreamers, the people that aren’t afraid to be different, the ones that are going out on a limb rather than finding inspiration elsewhere and these girls are makin’ it.

The client and I go over their dreams, what they’re needing from me and my work and how I can be of assistance. I then send them over some fun “homework” for lack of better terms about their “dream client,” who they are, what they want, what they like/don’t like. From there, I gather inspiration using all sorts of media and put together a Brand Board. I use that to create the materials that they’re needing: a website, collateral branding material, just a direction, whatever!

I’ve noticed that this fills my craving for a few different things in life that I hold dear to my heart: relationships, propelling other’s dreams, colors and the beauty in this world. I am so proud of these women and everything they are about to accomplish.

Round of applause for these show-stoppers. 

Here are a few examples:

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I am an online encourager based out of Birmingham, AL that's obsessed with my girls and sharing bits and pieces of my life. I wear a lot of hats these days including mama to two boys, military wife, blogger, podcast host and more. You can find me behind the microphone at Real Talk with Rach where we talk about everything from jeans to Jesus, playlists to pop culture, the good and the grief and everything in between. 

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© rachel awtrey 2022   |  Photos by Jay Barr Photography & Unsplash